"Last year Egypt received a record-setting 8.6 million tourists and is experiencing growth of up to 60% in some Middle Eastern markets alone. The ‘Nawart Masr’ (‘You Light Up Egypt!’) campaign comes as the successor to the much praised ‘Ebtesamet Misr Ma Tetneseesh’ campaign which was present throughout the Middle East in last year. The new campaign – which is expected to contribute to more than 30% growth among Middle Eastern holidaymakers visiting Egypt each year – puts Arab visitors at the centre of its appeal, drawing on the Egypt’s natural beauty, culture, entertainment, and food to remind Gulf, Levant, and North African Arabs why they fell in love with Egypt the first time they visited, while highlighting all that is new and exciting."
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