Monday, November 26, 2007

Tourism: Egypt wins best history country brand

AME Info

Egypt has topped the Best Country Brand for History category in the 2007 Country Brand Index (CBI), putting the country ahead of a renowned group of historically rich locations that include Italy, China and Greece, reported BI-ME. CBI examines how countries are branded and ranked according to key criteria and also provides an extensive overview of the challenges and opportunities within the world's of travel, tourism and country branding. Egypt also figured prominently in the Best Country Brand for Art and Culture category, joining Italy and France in the top three, while placing it ahead of India and UK.

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