Thursday, November 03, 2005

Hawass says Tutankhamum under-promoted

Tutankhamun's visit to LACMA will be extended for another five days, to November 20th, it was announced yesterday. Officials estimate that around 900,000 visitors will have been to see the exhibition by the time closes, and Hawass is hoping to see figures of a million visitors, which he says would rake in 9 million dollars. In the view of Hawass, "If the exhibition will not reach a million, it is not the fault of King Tut, but the people who handled the exhibit". Hawass was speaking from Cairo: "He said the publicity effort between the nonprofit LACMA and its for-profit partners could have been better coordinated, and that there should have been more lectures, parties and other public events to generate maximum buzz. Not so, said John Norman, president of Arts and Exhibitions International, an Aurora, Ohio-based company that teamed with AEG, the L.A.-based sports and entertainment giant, to produce and promote the U.S. tour".
See the article on the KTLA website for more.

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