The head of the Egyptian Tourist Authority, Ahmed El-Khadem, talking about tourism last year and plans for 2007. This is quite a detailed summary, and offers a fascinating insight into the success (or otherwise) of different markets. Marketing campaigns and budgets are also discussed: "Tourism to Egypt witnessed a boost in 2006, recording 9.082 million tourists who spent 89.3 million nights resulting in revenues of $7.6 billion. Meanwhile, new potential markets emerged, such as China and India, while traditional markets such as France and Italy retreated. But others, such as Russia, maintained their position. Arab markets also advanced last year with new promotional plans to attract more Arab travellers. Marketing campaigns, according to tourist officials, depend on the position of each market, its strength and Egypt's share in it.
'Our business plan is very basic,' according to Ahmed El-Khadem, head of the Egyptian Tourist Authority (ETA). 'It doesn't change very much from year to year, but essentially builds on whatever result we have attained in each market and we look for some degree of growth in the following year.' The plan in 2007 is to increase Egypt's share of each market by an average of about 10 to 12 per cent.
'Our business plan is very basic,' according to Ahmed El-Khadem, head of the Egyptian Tourist Authority (ETA). 'It doesn't change very much from year to year, but essentially builds on whatever result we have attained in each market and we look for some degree of growth in the following year.' The plan in 2007 is to increase Egypt's share of each market by an average of about 10 to 12 per cent.
See the above page for the rest of the article,
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