"The Tutankhamun exhibition opening at the Dome (now renamed the O2) on 15 November could transform the UK exhibition scene. Over 2m visitors are expected for the Egyptian treasures which will remain on view in Greenwich for nine and a half months. This would represent over 7,000 visitors a day—more than any exhibition surveyed for our global attendance report attracted last year. A standard ticket for Tutankhamun and the Golden Age of the Pharaohs will cost £15 ($29) during the week and £20 ($39) at weekends, record prices for an art exhibition in Britain.
If the predictions of the Los Angeles-based Anschutz Entertainment Group are correct, their show will beat the British Museum’s 1972 Tutankhamun blockbuster as the most successful art or antiquities exhibition ever held in the UK. The 1972 show attracted 1,694,000 visitors over nine months (6,160 a day)."
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